Category Archives: Graphics Design

Mold Company Tips on Images

Black mold is one of the most toxic substances on the planet. When you breathe in the spores of that mold, you can cause significant damage to your lungs, throat and even mouth. When most people see dark mold growing on their walls, they automatically assume that it’s a potentially dangerous form of black mold and freak out. We know that many of the prospective clients looking for mold experts online want to know more about the mold growing in their homes, which is why we think you should have some great photos on your site. Those simple pictures can calm the fears of your clients and make you appear more trustworthy.

Ease Their Worries

With so many stories on the web about the dangers of black mold, it’s easy to understand why so many people flip out at the first signs of mold. They assume that the mold will make their families sick and even drop the value of their homes. When you post photos on your site of different mold types, you can ease some of their worries. They can use those photos to see what type of mold they have in their homes, which will help them give you the information you need before coming out for an inspection.

Show That You’re an Expert

The first photos can show that you are an expert and someone that prospective clients can trust. Some mold remediation sites focus on scaring clients through stories and photos that show how quickly mold can spread and what it can do to the human body. This might turn off those clients and make them look for another company. If you use clear photos with descriptions, you can let those same clients know what you’ll do to help them and instill in them the idea that they can trust you before you meet in person.

Offer Solutions

You shouldn’t fill your site will photos of mold on walls and floors. The next time that you’re out on a job, ask your clients if they would mind if you took a few photos for your site. You can then offer pictures that show prospective clients what you actually do on the job and how you can help them. Include photos of your employees applying cleaning solutions to the walls, removing mold and even the safety gear that you wear. Before and after pictures are a big help too. Those pictures show prospective clients just how clean you can make their own homes look.

Show Off Your Crew

Many people worry about hiring companies they find online to work in their own homes. As they do not know what those people look like, they don’t know who might show up at the front door. Sharing some photos of your own crew can make clients feel a little more confident about booking your services. Make sure that you use photos that show each person’s full face, though you can also add photos of your crew in action. You can even include a short biography to give clients more information about your workers. Listing some of their experience or hobbies can make clients feel more comfortable.

We understand that the internet increased the amount of competition among mold removal companies. That is why we recommend that you set your own company apart from the pack with clear images that you post on your site. Use photos of different mold types, your crew, the work that you do and even the supplies and equipment that your team uses. These photos will make you look more trustworthy and ease the fears your customers have.

Read More: Importance of Graphics Design in your Website

Photoshop 101

image-editing-101040_640Get Started With Photoshop in 4 Steps

Photoshop is the premiere software when it comes to image and design. Any artist planning to take their work online should be using Photoshop. Not only can it help you create anything your mind can conjure up, Photoshop can also enhance your photographs, videos and 3D artwork. Now that you’ve taken the first steps towards unlocking your creative genius, you’re asking yourself, “How do I use this?” First glance of the desktop and doubt can creep in. All of the icons and options can be a bit overwhelming; but with regular practice and some basic knowledge of color concepts, your imagination will be full steam ahead in no time. Here are 4 steps to get beginners started.

The Importance of Importing

Step one of beginning to master Photoshop is a simple one, you need a photo. It doesn’t have to specifically be a photo either. It could be a video, 3D image or something you drew yourself. The point is, you need something to play around with. This would be a good time to get familiar with the importing process as well as just starting a new image. When it comes to importing files, always check the format. Photoshop is equipped to handle most formats, but if your having trouble importing something that’s usually the case. Especially when transferring files between Mac and Windows systems.

Get the Lay of the Land

Now that you’ve imported your image or started from scratch, it’s time to play around with the buttons and options. The top bar should look consistent with what your familiar with. These are various drop down menus:

  • File
  • Edit
  • Image
  • Layer
  • Type
  • Select
  • Filter
  • 3D
  • View
  • Window
  • Help

Eventually, your mouse will find it’s way through all of these windows, but for now, you’ll spend time in just a few. Directly underneath the menu options is another bar, this is one of two toolbars. Running down the side on the left or the right, is another toolbar. Most of these tools you’ll begin to use one day, click around and see how each affect the image you’ve uploaded.

Roy G Biv

As you begin to play around with various images and videos, your going to hear the term “pop” a lot. Those who will eventually judge your work will be looking for images to “pop” off the screen, or off the page. This means that you will be spending a lot of time color correcting. I know you don’t want to hear this, but it might be time to brush up on some basic color knowledge. Nothing intensive, you don’t need to enroll in any classes, just do some light reading. Trust me, the little bit of knowledge gained will pay off big when you start to edit your own images. There’s actually a really cool tutorial on color correcting.

Good practice of those three steps will have you well on your way to creating some of the most impressive artwork. I did say there were four steps though, and the last one is to have fun and not worry about the steps so much. This is your canvas and your vision, once you learn the rules and the tools, throw them out of the window and go create! If you’re still a bit timid, it’s okay, check out the links and video below to help get you going in the right direction.

 

How to design a logo for your roof repair company

A logo is more than just a picture or a few words. A logo is a reflection of your business, the identity by which your customers know you and recognize you, it WHO YOU ARE. The logo goes everywhere on your branding materials – business cards, letter heads, brochures, signage, online media etc. You’re going to see your own logo around everywhere, and if you don’t like it you can be sure others won’t. Here are some useful tips on how you can make your roof repair company, like Gustafson Roofing, Inc.,  stand out through a creative and eye-catching logo:

1.    Make a list of your competitors and the services they provide. Compare those with your business. What are your unique selling points? What makes you different? Identifying those elements and incorporating one or more in a logo is one way to make it stand out. For example, if you specialize in water proofing, that’s an element easily represented through an artful image. If your business is well known for after sales follow ups, use a graphic with a more personal touch.
2.    Google the world’s top logo designs and make lists of what you like and don’t like. Logos can be textual, image based or a combination of both. Take inspiration from what appeals to you and would best reflect the strengths of your business.
3.    Resist the urge to add too much to a logo design. Simple logos work best because they are easy to remember. Intricate designs work for businesses where people are going to have an opportunity to stare at the logo for a while. For example, a coffee shop logo is on napkins, crockery, behind the counter etc. A roof repair company logo will probably just be seen by passer bys in front of your office or on your business card. The customer will not get enough to remember or focus on the details of a complicated logo design.
4.    There are plenty of websites specializing in logo design where you can search for inspiration. Two such examples are LogoGala and Logo Moose. There are also sites like freelancer.com where you post a contest and select a logo design from options presented by designers all over the world. Posting a contest is free, and payment is made to the author of the design you select once you are satisfied.
5.    When choosing a final logo design from several options, keep in mind the preferences of your target audience. Brightly colored logos work well for florists, bakeries, and advertising agencies. The same would fail for a bank, where the logo needs to reflect a more serious, business like image.
6.    A business name or tagline can be an optional part of the logo, depending on the image itself. Because of the relatively limited exposure of the logo to your target audience, you may want your company name to be a part of the logo in order create a better memory reference point for your customers.